Who We Are

Genesis 123 Wine is a group of American businesspeople who are supporters of Israel and believe in Genesis 12:3, “I will bless those who bless you. And I curse those who curse you”. Our combined number of trips to Israel exceeds 130 trips over a forty-year period. We have been involved in many aspects of the Israeli economy, including commercial investments, the tourist industry, and with many not-for-profit organizations within Israel and globally that support Israel.

Over our many years in Israel, we have seen the wine industry grow from a few dozen wineries in the early 80’s to over 350 today. There are wineries of all size’s from large commercial wineries to very small boutique wineries, but there is a common thread within the founders and their families of each - it is called chutzpah. We call it the DNA of the people. It is a drive and tenacity of never giving up in the face of great obstacles and setbacks. It is the drive that is underpinned by “haver”, the moving from “me” or “I” to “we”.  (“The Genesis of Israel” by Dan Senor and Saul Singer). It is what attracted us to the wine industry over 25 years ago, and the stories of the families who continue to perfect the craft of great wine making which is now world-class.
Our goal is to bring you many of the wines of the smaller winemakers and some of the special wines from the commercial-size wineries. We want to introduce you to the people and land of Israel and use the wines as a touchpoint.


We want to share our 40 years of experiencing Israel and for you to grasp the chutzpah that makes Israel unforgettable and the people of the Land remarkable.  We will introduce you to ten to twelve new wineries every quarter by bringing Biblical vineyards to your table.

To ensure we offer the best of Israel’s wines, we have linked arms with one of Israel’s top wine consultants and our trusted advisor, Roni Saslov

Roni Saslove

Roni Saslove is one of Israel’s prominent voices in the wine industry, known for her insightful wine critiques, in-depth knowledge of the winemaking process, and dedication to elevating Israeli wine culture. With a background in winemaking herself, Roni brings a unique perspective to wine criticism that combines hands-on expertise with a deep appreciation for Israeli terroir. Her work as a wine writer, educator, and sommelier has made her a respected figure among wine enthusiasts, both in Israel and internationally.

Winemaker, grape-grower, conductor of sensory enhancement wine-tastings and courses, Co-author of ‘Wine Journey', Co-host of the Israeli wine podcast ‘Wine is Basic’. 

 

An advocate of local wines, advising locally and spreading the word internationally.